An AI media innovation lab, built around one idea.
Aelovy started as a small team with a camera and a shared frustration: the stories that mattered most to us rarely fit the formats that performed best online. AI changed what a small studio can produce, so we rebuilt around it — an AI-powered production pipeline that lets us do client work at the pace of a much larger agency, and put the same pipeline toward original stories of our own.
Our mission
To make creative work that rewards attention instead of chasing it — for the brands we work with, and for the original films, photography, and writing built to matter as much on a rewatch as it did the first time.
We're independent, mostly self-funded, and answer to our clients and our readers before anyone else.
How we grow
Two phases, running at the same time, on the same pipeline.
Services
Corporate video, commercials, campaigns, and everything in between — client work that keeps the studio funded and our pipeline sharp.
Original IP
Animated series, original music, characters, and the documentary stories already on this site — the long-term, licensing-ready work the studio exists to make.
What we value
Patience over speed
We publish less often than we could, because the stories worth telling rarely fit a content calendar.
Craft over volume
Every frame, sentence, and photograph goes through the same editorial bar, whether it's for one reader or a million.
People over subjects
We spend the time it takes to earn trust before we point a camera at anyone's life.
The team
Mara Ivanov
Co-Founder, Editorial Director
Devon Achterberg
Co-Founder, Head of Photography
Teodor Basu
Head of Production
Iman Novak
Lead Cinematographer